For brands and operators
See every site the way your customers do.
Run your own mystery shopping program without an agency in the middle, or alongside one. Pick a template for your industry, choose your sites, approve the auditors we propose, and read the results in a dashboard your whole organisation can use.
- THIS WAVEAurora Yas fell to Needs workWashrooms 58.1 · 6 photos · 2 fatal items
- CLOSED LOOP11 of 14 actions fixedconfirmed by the next wave, not by email
- SITE MANAGERSOnly their own mallguest link, no exports, Arabic or English
14 days
free trial with everything in Pro
1 afternoon
to set up your first program from a template
Every site
scored, ranked and compared wave to wave
AR · EN
Arabic and English for you, your auditors and your reports
Inside the dashboard
The charts your leadership will actually read.
Five waves, one line
Score against target across every wave, with the method change marked so nobody compares apples to oranges.
The journey, stage by stage
Where the experience holds and where it drops, from arrival to departure.
Every touchpoint, ranked
Score, band, weight and movement for each touchpoint. Click one and its questions and visits open beside it.
Sites, ranked
A league table of every location, with small samples excluded so rankings stay fair.
Every visit, not the average
The spread of individual visit scores, so one bad day cannot hide behind a good mean.
Guest voice over time
NPS, CSAT and effort from intercept surveys, alongside the audit score they explain.
Themes against sentiment
What guests talk about most, and how they feel about it, touchpoint by touchpoint.
The wave, written down
A plain-language summary of what moved and why, generated from the scores and checked by a person.
What changes when you run it yourself.
You own the instrument
Write and change the survey yourself. Every question is tagged by touchpoint, weighted, and translated into Arabic alongside English.
Results you can defend
Every score opens to the visits, photographs and answers behind it. Disputed visits stay out of the score until they are resolved.
Auditors staff will not recognise
A vetted network across the GCC, with repeat-visit rules that keep the same faces away from the same sites.
Findings become fixes
Failing items turn into owned actions with due dates, and the next wave shows whether each one was fixed.
Everyone sees their part
Leadership sees the network. Site managers see only their own locations, through guest links with no exports.
Brands and properties in one place
A holding company, its brands and every property under them, with programs that pick which ones they audit.
How it works
From sign-up to your first published wave.
- 01Start from a templateChoose your industry and say what matters most. The survey, scoring and scenarios are drafted for you.
- 02Add your brands and sitesGroup, brands, properties and the points inside them where visits happen.
- 03Approve the auditorsWe propose auditors who fit each site. Nobody is invited until you approve.
- 04Watch the wave runCoverage, pace and flagged visits in a simple live view.
- 05Publish and actScores, a written summary and actions go to the people who need them.
Compared with spreadsheets and PDF reports
Less chasing, more fixing.
- Survey in a spreadsheet
- Survey built, tagged and versioned in Probe
- PDF report weeks after the wave
- Live dashboard as visits are approved
- Photos in email attachments
- Evidence linked to the exact question
- Findings discussed once
- Actions tracked until they are fixed
- One report for everyone
- Each person sees only their own sites
Estimate your program
Price a program for your sites in ten seconds.
ESTIMATED PER YEAR
AED 29,300
AED 305 per visit, all in, with evidence, review and reporting
Visits per year
96
Plan
Pro · AED 14,900 a year
Auditor fees
AED 14,400
Reports
Live, unlimited
Estimate only. Auditor fees are billed for approved visits only. More than 25 sites is priced on Enterprise.
Why brands switch
The results of an agency, the control of your own tool.
| Capability | Mysterya | Traditional agency | Survey tools |
|---|---|---|---|
| Change the survey yourself | Any time, versioned | Change request | Yes |
| Results as visits are approved | Live | Weeks later, PDF | Live |
| Vetted, briefed auditors | Included | Included | — |
| Evidence linked to each answer | Every answer | Appendix | — |
| Actions tracked to the fix | Built in | — | — |
| Site managers see their own site | Scoped guest links | Emailed PDF | Shared login |
Straight answers
What brands ask before they start.
Yes. Invite your agency into your workspace. They run fieldwork and QA, and you keep the data, the survey and the dashboards.